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Fastest Growing Collector Car Insurance Company Continues to Expand

4/12/2006 9:07:52 AM

Horsham, PA-March 27, 2006- Grundy Worldwide, a Philadelphia suburb-based insurance company specializing in covering collector cars, has expanded its marketing team with the addition of Becky McLaughlin, a graduate of Syracuse University's S.I. Newhouse School of Public Communications who holds a strong background in public relations. McLaughlin will be trained by and temporarily replace Kirsten Doughty, marketing coordinator, while she is on leave. McLaughlin will be placed elsewhere in the marketing department upon Doughty's return.

"I can't wait to learn more about the marketing field through Kirsten's training," said McLaughlin. "I hope that once I get a firm grasp on what she does on a day-to-day basis, I can also begin to implement some public relations efforts with a goal of bringing that aspect of promotion to Grundy Worldwide."

In her new role as marketing coordinator, McLaughlin will be responsible to conduct all marketing efforts from developing marketing strategies to placing advertisements in specialized publications that reach out to the collector car target audience. She will also maintain the company's online calendar of events and promote the Grundy name and products at car shows across the nation.

Bringing two years of public relations experience to the company, McLaughlin will also begin to expose Grundy's name by reaching out to publications about company news and special events. She believes the company's attendance and activities at car shows should be publicized in target magazines through the submission of press releases and the building of strong relationships with certain editors and journalists. Grundy Worldwide has a strong presence in the collector car arena, with approximately 40 collector shows at which the company will advertise throughout the upcoming spring, summer and fall months, according to McLaughlin. She has expectations of exposing the company's presence at these shows.

"I hope that this company's hard work, superior service and dedication to the collector car trade can be seen by more people who have the same passion," said McLaughlin. "And that is one of my main goals upon taking on this new position at Grundy Worldwide."

id:35, posted: 4/12/2006 9:07:52 AM, by: 4

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